Nonprofit Client Testimonial
Benefit & Fundraising Auctions
Move The Room. Fund The Mission.
Prime helps nonprofits, schools, associations, and event committees design the fundraising moments that matter—from early strategy and item flow through the live auction, silent auction, and special appeal.
As Seen On
Anne Nouri and her sister presented their Sorelle Home Decor brand on television networks worldwide for more than a decade. The brand generated over $100 million in sales. Anne brings that experience with live audiences to benefit auctions today.
Real Voices. Real Experience.
Hear A Client. See Anne In Action.
Watch a nonprofit client’s perspective, then tell Prime about the event you are planning.
Meet Anne
See The Auctioneer Behind The Strategy
Watch On YouTube ↗Months Of Work. Every Moment Counts.
Your board and volunteers spend months securing sponsors, gathering auction items, and inviting supporters. On event night, every bid and every gift matters. Prime helps plan the live auction, silent auction, and appeal so the program keeps people engaged and makes it easy to give.
Before The Event
Clarify the mission story, audience, revenue moments, item mix, responsibilities, and run of show before the room fills.
Silent Auction
Shape category balance, opening levels, display, closing sequence, and bidder communication around the event format and technology in use.
Live Auction
Sequence the strongest experiences, protect the program pace, and make each opportunity easy for the room to understand and support.
Special Appeal
Connect a direct, mission-centered story with clear giving levels, recognition, and a deliberate transition into the ask.
From Months Of Planning To The Live Moment.
Prime works with the team you already have. Together, we identify where auction strategy and live leadership can strengthen your event.
- 01
Plan With Your Team
Discuss the mission, audience, event goals, item pipeline, and the decisions your board or committee needs to make.
- 02
Shape The Giving Moments
Align the live and silent auction, packages, special appeal, pacing, volunteers, and technology with the evening's flow.
- 03
Lead The Room
Bring clarity and energy to the live auction and appeal, then hand the event back to your team for checkout and follow-through.
Questions Your Committee Is Already Asking.
Specific answers for boards and committees planning the packages, program, appeal, and long-term growth of their fundraising event.
Read All Common QuestionsCan Prime help plan our live auction, silent auction, and the flow of the evening?
Yes. Prime can consult with your board or event committee on the run of show, live and silent auction mix, item timing, donor communications, and transitions between mission, entertainment, bidding, and giving. We begin early enough to shape the program, not just arrive with a microphone on event night.
Can you help our board find and shape auction packages?
Yes. Prime can advise the board and committee on approaching local businesses and community supporters, selecting experiences people actually want, packaging donated items, avoiding too many similar offerings, and presenting each package clearly. The organization and its donors remain the source of the items unless a separate sourcing role is agreed.
How can our event stand apart from another gala?
Start with what only your organization can show: the people served, the change donors can make, and experiences connected to your community. Prime can help shape distinctive packages, a focused mission story, a confident live sequence, and a clear appeal rather than relying on a long list of generic items.
How do you conduct a special appeal and keep the audience engaged?
A strong appeal connects one specific mission need to a clear funding opportunity. Prime can help plan the story, giving levels, pacing, transitions, spotters, and recognition so guests understand the ask and can participate easily. The format is adapted to your audience and event—not read from a generic script.
Will Prime work directly with our board or event committee?
Yes. Prime can consult with leadership and the planning committee before the event, clarify decisions and responsibilities, and coordinate the auction plan with staff, volunteers, production, and technology partners. The exact consulting and auctioneering scope is agreed for your organization.
Can you help a new event—or improve one we have held for years?
Yes. New organizations can build a practical item, audience, and appeal plan from the start. Established events can review what worked, where participation faded, and what to change next year.
Make The Most Of The Night.
Prime conducts benefit and fundraising auctions nationwide and internationally, with a regional focus on Northern Virginia, Maryland, Washington, DC, and South Florida. Anne and her sister manufactured the Sorelle Home Decor line and maintained offices in Italy, Spain, Poland, China, and Hong Kong. Working across those markets gave Anne firsthand experience with different cultures and audiences, which she brings to nonprofits and their causes today. Tell us where your event is and what support you need for the live auction, silent auction, and appeal.
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